About Us


History of Hakuho Foundation

1895- Hakuhodo established
Publishes education journals including Kyoiku shimbun and Gaku no tomo
Establishes and bestows Meiji Newspaper & Magazine Pocket Library on the Faculty of Law, Tokyo Imperial University
July 1970 Hakuho Foundation established as a Ministry of Education accredited incorporated foundation on the occasion of Hakuhodo's 75th anniversary
November 1970 1st Hakuho Awards presented in three categories:Japanese as the National Language Education, Education for the Visually Impaired and Education for the Hearing Impaired
February 2004 1st Hakuho Education Forum held
September 2005 Research Grant for Child Education initiated
February 2006 Japanese Research Fellowship initiated
March 2007 Japanese Language Exchange Program initiated
April 2011 Hakuho Foundation commences operation as a public interest incorporated foundation
June 2016 Survey research program initiated
April 2017 Hakuhodo Foundation Child Research Institute established
April 2018 Teacher Development Scholarship initiated
January 2020 Foundation name changed to Hakuhodo Foundation

About Hakuhodo Foundation

The Hakuhodo Foundation was established in 1970, aiming at helping children grow and develop rich human qualities.
It is our 50th anniversary in 2020 and we continuously provide various different types of support for activities carried out by teachers and researchers on the frontline of child and language education, including not only the Hakuho Award which honors schools, organizations and educators working tirelessly in education, Research Grant for Child Education, and Teacher Development Scholarship at the center of our activities, but also the Japanese Research Fellowship, Japanese Language Exchange Program, and Survey Research Program.

The Foundation will continue working toward a brighter future for children and for society through a variety of activities.

About Hakuhodo Inc.

Founded in 1895, Hakuhodo is a full-service advertising agency that has been in continuous operation since the dawn of advertising in Japan. With billings of ¥947.0 billion yen for the year to March 31,2018, the agency is Japan's second largest. In 2003, Hakuhodo integrated its business with those of Daiko Advertising Inc. and Yomiko Advertising Inc., establishing the holding company Hakuhodo DY Holdings Inc. Hakuhodo DY Holdings ranks No. 12 in the world in terms of gross profit (Ad Age Agency Report 2018).